How search technologies can help your business grow?

In today’s business environment, Search and associated technologies drive a wide range of use cases in every business that help businesses lead and grow. Often companies use search as yet another IT solution or application to create or build on their existing search tools. But they invariably fail or limited meeting the business potential, as all strategic considerations are not considered while devising your search strategy like,

• industry, business goals and strategy
• Top business challenges and opportunities
• Most importantly your data both current and future

The existing IT and technology infrastructure should not be sole consideration for devising your search strategy or selecting search application. Search when employed as an effective business strategy can help not only as a daily operational tool to drive your business operations by increasing productivity and saving costs but also as a tool to stay ahead of the competition to drive your topline by finding new revenue streams or enhancing the existing ones. See below some specific areas and use case where search strategy can make a specific difference in your business strategy.

1. Increased productivity, customers, employees, supplier engagement
   1. Leverage the content knowledge base from all sources(internal and external if required) to provide meaningful and relevant results to employees, support teams, Self support Q&A articles for customers.
2. Reduce risk, Control costs and improve bottom line
   1. Combine the social media content data with the internal data to find the effectiveness and return of investment for your digital and web campaigns and finetune your web marketing strategy for best results
   2. For example, a medical study can select a group of patients with certain demographic and health status attributes and then combine their conventional DW/BI data with image data (photographs, X-rays, EKGs, and so on), free form text data (physician’s notes), social media sentiments (opinions of treatment), and cohort group linkages (patients with similar situations), and doctors with similar patients.
3. Increase your topline revenue
   1. Monetize your content through classification and create a eCommerce cart using keywords for sale conversion
   2. a relevant search result can increase the chances of your Click through conversion rates, Increase page visits, membership and ad revenue