Search Relevancy Improvement

Search Relevancy Improvement

  • “Search Relevance” is the process of sorting your results so that the most ‘relevant’ results come at the top
  • There are many benefits to providing the ‘relevant’ results as it improves the customer experience. (they get what they want), improves engagement for ‘navigational’ queries, improved productivity for ‘informational’ queries and increases the conversion rate in case of ‘transactional’ queries
  • Improving the relevancy of the results requires a complex understanding of the requirement (nature and purpose of the ‘searched’ item?) and implementing a solution that may involve ‘tuning’ the query or ‘scoring’ the ‘result’